Tricia McKinnon 
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.
Indigo 9 Digital
AUGUST 16, 2022
By Tricia McKinnon It’s hard to walk down the street without seeing the everlasting impact of Michael Jordan’s legacy. In 2016 Mike Parker, former CEO of Nike, pledged to make the Jordan Brand a $4.5 Nike has made a move over the last several years to grow its direct-to-consumer business. billion brand by 2022.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Indigo 9 Digital
MAY 31, 2022
By Tricia McKinnon Is Nike losing its world domination? For example, in 2016 Adidas’ market share in the United States was 6.8% In 2016 it hired its first chief digital officer and in 2017 Nike launched an initiative called the Consumer Direct Offense. Not a chance. and by 2017 it increased to 10.3%
Indigo 9 Digital
MAY 17, 2022
By Tricia McKinnon The resale market is one of the fastest growing segments of retail. One of the reasons it has grown so fast is that platforms like StockX make it easy for consumers to put up their coveted merchandise for sale in a secure and transparent manner. Do you like this content? Sellers are charged at 9.5%
Indigo 9 Digital
FEBRUARY 9, 2023
By Tricia McKinnon Do you believe it’s possible to become an overnight success? Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. This approach also led to product discovery amongst consumers in a more organic way.
Indigo 9 Digital
FEBRUARY 8, 2023
By Tricia McKinnon If you went back in time to a decade or so ago and someone told you that they want to make a pair of sneakers out of the same wool your grandma uses to make your Christmas sweaters you would have thought, that’s a terrible idea. But that’s exactly what Allbirds did when it launched its Wool Runner sneaker in 2016.
Indigo 9 Digital
FEBRUARY 28, 2023
By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. The expansion was planned even though Forever 21’s sales were flat in 2016.
Expert insights. Personalized for you.
98 
Let's personalize your content